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Research papers

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Over the last 4-5 years there has been, in Italy, a rapid growth of book clubs as against a fairly contained growth of book sales in the book stores. This rapid growth has been caused by a type of public which is generally different from that of Book...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Arnaldo Aisa
November 1, 1979
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Citation

Aisa, A. (1979a, November 01). Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/socio-psychological-characteristics-of-book-buyers-in-the-book-stores-in-comparison-with-book-club-members